What licensing requirements apply when selling alcoholic beverages on Amazon without a physical premises?

You cannot sell alcohol on Amazon as a direct registered seller without holding both a personal licence and a premises licence. Since most members do not operate from a licensed premises, the standard route is to sell through an existing licensed retailer who acts as the intermediary seller.

**Third-party seller approach (most common):** - **Specialty Drinks** — established third-party seller that members use to list their products on Amazon - **Whisky Exchange** — handles Amazon listings and sales for member brands - **Master of Malt** — another established licensed retailer selling member products on Amazon - **31 Dover** — licensed retailer offering Amazon fulfilment - **Spirit Cartel** — operates a dedicated shop on Amazon for member brands

**Alternative:** - **Amazon direct purchasing** — Amazon itself may buy stock and sell it directly through their own account (e.g. for Prime eligibility), which removes the licensing burden from you as the brand owner

**Key caveat:** Members asked about fulfilment partners with bonded storage for e-commerce, but no specific recommendations emerged in the discussion. This may require separate inquiry with the third-party retailers above about their bonded warehouse capabilities.