What should I do if Amazon classifies my non-alcoholic drink product in an alcohol category, requiring an alcohol licence to sell?

Amazon's category system can incorrectly classify non-alcoholic drinks as alcoholic products, which then triggers licensing requirements you may not actually need. Rather than pursuing a full alcohol licence (which HMRC typically won't issue for non-alcoholic products), the recommended approach is to reclassify your product.

**Key actions:** - **Reclassify with Amazon** — Push to move your product out of the alcohol category into 'non-alcoholic gifts' or another appropriate category. Members note that Amazon doesn't have a straightforward category for non-alcoholic drinks, but reclassification is simpler than obtaining an alcohol licence. - **Contact Amazon Seller Support** — Be prepared for a slow process; members report Amazon can be difficult to work with on category disputes and it may take months of back-and-forth.

**Caveat:** HMRC will not issue an alcohol licence for a non-alcoholic product, so pursuing that route is a dead end. The frustration here is Amazon's category taxonomy, not regulatory requirement.