What should I know about trademark registration in China before exporting spirits there?

China operates on a first-to-register trademark system, meaning you must secure your trademark registration in China *before* entering the market — if you don't register first, someone else can register your mark and prevent you from using it.

- **China trademark registration** — First-to-register system; priority is critical. Secure your trademark in China before approaching importers or launching in the market, as precedence goes to whoever registers first, not the original creator.