Where can I find data and insights on the cider market to prepare for interviews?

Members recommend connecting directly with experienced peers in the cider industry for both data and contextual insights.

**Key resources and contacts:** - **Sam Showering** — has cider market data available to share; can provide direct support - **A cider market research document** ("Cider_Perry_in_the_United_Kingdom.pdf", 9 pages) — members have shared this within the group - **JPM** — has worked on the international side with Brothers (a major cider producer) and can discuss where they sell and category dynamics; better connected on international rather than domestic market specifics

**Approach:** Reach out directly to group members with cider experience via DM. Members are generally willing to have exploratory conversations and share what they know. For interview prep, understanding the major producers (like Brothers) and their market presence (especially international) is a useful angle.

**Note:** The group discussion suggests domestic UK cider market knowledge varies—some members are stronger on international/export side. Best to be specific about what aspect (domestic vs. international, specific producer dynamics, etc.) you're prepping for when reaching out.