Ask the Collective

How should you value a pre-revenue or pre-profit alcohol brand when raising investment?

Pre-revenue brand valuation for fundraising is not an exact science. Members who have successfully closed rounds suggest a pragmatic approach: - **Turnover and fixed assets** — Use actual trading figures (even if modest) combined with tangible assets as valuation anchors - **Brand value assessment** — Factor in brand equity, positioning, and market potential as a separate valuation component alongside financials - **Professional advisors** — Members recommend chatting to **Apholos** or **Signet** for specialist guidance on structuring valuations for investor pitches The key takeaway from closed rounds is that investors understand early-stage alcohol brands won't have profit yet; focus on demonstrating real traction (turnover, assets, brand strength) rather than trying to force traditional profitability multiples.