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Ask the Collective

The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.

General7 discussions

What market research data sources and tools do members use for spirits, CBD drinks, wine, beer, and cocktail trends?

Members access market research through a mix of industry memberships, specialized apps, and shared databases. For **WSTA reports**, members with Wine & Spirit Trade Association membership can access category forecasts on gin, rum, vodka, and whisky—reach out to member contacts directly (DM for access). For **IWSR data**, one member has 2021 reports available but notes these become outdated quickly. On broader spirits trends, **COPA DRINKS** (www.copadrinks.com) is a newly launched free mobile app for the spirits industry with 12k+ spirit references, tasting notes, and 3k+ distillery locations powered by Bostocap.com. For on-premise cocktail data, **CGA data** (formerly Coca-Cola Analytics) tracks US on-premise trends including top-10 cocktail popularity—members ask peers directly for access. On non-alcoholic beer consumer behaviour, **Distill Ventures** has run webinars over recent months with global non-alc market data; recordings may be available via their website or by request from members who attended. For CBD soft drinks and glühwein/mulled wine market sizing, the community discussion shows members actively seeking this data but no standard commercial source emerged—members shared research opportunistically via DM rather than naming a specific vendor. One member flagged that WH Smith travel listings are expensive (£20–30k marketing investment expected) with limited ROI on spirits. The takeaway: much market research is accessed through memberships (WSTA) or shared peer-to-peer within the community; commercial research vendors are cited occasionally but often members default to webinar recordings and direct contact.

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