Knowledge Base

Ask the Collective

The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.

Regulation & Compliance1 discussion

Do you need HFSS approval to run Above The Line advertising?

Members confirm that HFSS approval is required to conduct Above The Line (ATL) advertising. The discussion indicates this is a known requirement in the industry, though specific details on the approval process itself were not elaborated in the exchange. Members recommended consulting with food PR specialists who can guide you through HFSS compliance requirements — **Tom Stannard** was named as a recommended contact for food PR support who can likely advise on HFSS advertising requirements.

#hfss#advertising#compliance#atl