Ask the Collective

How should we account for different pack formats (cans vs bottles) when reporting sales in 9-litre case equivalents?

Members report that the industry standard for converting multiple pack formats to a single reporting unit is the **divide-by-10 method**, used by major players like Diageo. This means 90L of product (whether RTD, beer, spirits, or cans) = one 9-litre case equivalent (also called "EU" or "Equivalent Units"). So a 250ml can would be counted as 0.25L in your calculation, then divided by 10 to get the case-equivalent contribution. This approach normalises across different volumes and formats on a single standardised metric for reporting purposes.