Ask the Collective

Can we use our own vegan symbol on labels, or must we use the official Vegan Society certified logo?

You can use your own vegan symbol, but there's a trade-off between cost/flexibility and credibility. - **Your own symbol** — Many brands do this, but you must do serious due diligence to ensure it's legally defensible and doesn't mislead consumers. This gives you design freedom and avoids certification costs. - **Vegan Society official logo** — The certified route requires a formal certification process, but members report it's "fairly painless" and provides assurance that the claim is genuine. This carries official backing and consumer recognition. Members emphasise that whichever route you choose, proper due diligence is essential to avoid legal or reputational risk.