The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.
Glass production carries a measurable carbon cost. **1.25g CO2 per gram of glass** is a widely referenced benchmark, originating from a 2007–10 US study by GPI and supported by similar findings in Bogaard et al (2014), though the figure varies depending on recycled content and transport distances. Bottle weights vary significantly: spirits bottles typically range from 765g (lightweight) to 920g (Long Island standard), while wine bottles often sit below 500g. **Reuse is dramatically more effective than recycling.** Members report that glass reused 7–10 times is considered to have near-zero incremental CO2 impact, though this specific claim lacks readily available published sources. One member has been running a bottle return scheme since 2018 and reports collecting up to 1,000 bottles annually. **Practical reuse strategies:** - **Local collection loops** — the most viable approach; one member works with local retailers (who offer consumers money off for returns) and local pubs (bottles collected during regular visits to avoid extra journeys) - **Consumer incentives** — offering donations to charity for returned bottles, or discounts at point of purchase - **Avoid national logistics** — most distributors struggle to handle returns at scale, so schemes only work regionally **Key caveat:** Transport distance and recycled-content percentages materially affect the baseline CO2 figure for any given bottle, making site-specific calculations essential. The research in this area is under constant review and relatively dated.