How can we increase brand-level storage limits at Amazon FBA when we're hitting caps and unable to send adequate stock across SKUs?

Amazon FBA enforces brand-level storage caps (not just SKU-level) to manage inventory throughput. Members report this forces difficult choices about which SKUs to stock.

**How the limit works:** - The cap appears to be tied to your **Inventory Performance Index (IPI)** score and inventory throughput — Amazon doesn't want stock sitting idle in their warehouses for extended periods.

**Tactics members mentioned:** - One member speculated Amazon may be **pushing sellers toward Vendor Central** as an alternative route, suggesting that could be worth exploring if FBA constraints become too restrictive.

**Caveats:** Members didn't share a direct workaround for increasing the brand-level cap itself. The constraint appears to be a deliberate Amazon policy tied to inventory health metrics, not a hard ceiling that can be negotiated up. Focus on IPI management (faster turnover, lower excess stock) may be the underlying lever.