How can we prevent labels from getting damaged when using flexible packaging during shipping and handling?

Label damage with flexible packaging is a known problem, particularly when bottles move around during postage and when the sleeve is applied or removed by consumers. Members have identified and tested several solutions:

- **Tissue paper wrapping** — fulfilment centres wrap bottles in tissue paper first to protect labels during transit. - **Branded crepe paper** — wrap the bottle in crepe paper before packaging; several companies print branded crepe paper, which adds a premium feel while solving the scuffing problem. - **Flexi-Hex drum-capsule packaging** — switching to Flexi-Hex's shorter drum-style packaging (rather than slender packaging) reduces bottle movement inside the package, which was the root cause for at least one member's damage issue.

Members note that label damage can occur at multiple points: during application of the sleeve, when bottles move in transit, and when consumers remove the packaging. Simply applying a sleeve-based fix won't solve all failure points, so a layered approach (wrapping + packaging choice) is recommended. If you raise the issue with your packaging supplier, be prepared that they may initially claim they've never seen the problem before—but other users have successfully resolved it with these methods.