How can we use social media effectively for direct-to-consumer alcohol sales, and where can we find freelance social media support?

TikTok presents limited opportunities for alcohol promotion due to strict global restrictions on paid advertising and direct sales of alcoholic beverages. Members recommend focusing on organic content and strategic partnerships rather than paid campaigns.

**TikTok strategy:** - Create organic cocktail recipe content and educational posts; alcohol brands cannot run paid ads or sell directly on the platform, but rules are evolving. - Build audience through partnerships and non-promotional content rather than paid promotion.

**Social media freelancer recommendations:** - Members working with **an unnamed social comms specialist** who manages social media, audience building, and engagement for Avallen, Seven Tails, Boatyard, and other brands. Described as "amazing" by community members. - Community members have also recommended **Louise Hayter**, who offers logistical and operational support alongside social media management portfolio work, noted as well-priced and highly capable.

**Caveats:** Alcohol advertising restrictions are strict across most platforms; non-alcohol advertising itself is also limited but regulations are evolving. Organic, partnership-driven strategies are currently the most viable route. For direct freelancer introductions, request contact details from members with existing positive relationships.