How much stock should you send to specialty food trade shows like BBC Good Food, and what sales figures can realistically be expected?

Members who have worked specialty food shows report modest but variable sales. Historical context is important: returns vary significantly year-on-year and depend on show size and busyness.

**Revenue expectations:** - **RTD/ready-to-drink products**: historically £3–5k in sales per show, though members note these figures are from busier years (2019) and may not reflect current conditions. - Spirits reportedly outperformed other categories at these events.

**Tactics to improve sales:** - **Show special pricing / promotional pricing**: Members emphasised this as "definitely" worth considering—offering a show-exclusive deal or discount can drive footfall and conversion.

**Caveats:** Members cautioned that pre-pandemic figures may not be reliable guides. The shows have been quieter in recent years, so stock levels should be conservative and adjusted based on your own product category and recent show performance. Consider starting with lower inventory if it's your first time or if attendance has declined.