Is Trade Drinks Expo at ExCel London worth attending for alcohol brands?

Members' consensus is strongly negative. The general view is that most trade-related expos at ExCel are not worth the investment. Members described them as part of an 'industry within themselves by events companies to make money' rather than genuinely valuable networking or sales opportunities. One member summarised the feedback from attendees as 'awful', and the group agreed that 'the most are bollocks'. While members acknowledged there may be 'one or two notable industry exceptions', Trade Drinks Expo specifically did not receive any endorsements from those who had direct experience or knowledge of it.