Should drinks brands switch from Amazon Seller to Amazon Vendor account?

The community is mixed on this switch, with several reporting regrets. Here's what members shared:

**Key differences:** - **Vendor account** — Amazon owns stock, allows unlimited inventory holding, and grants access to major promotional events (Deals of the Day, Prime Day, Black Friday) in larger quantities than Seller accounts offer via Lightning Deals - **Seller account** — you retain control of inventory and pricing

**Margin and fees:** - Vendor accounts involve steep take-rates (members mentioned 30% margin + 14% rebate as a typical example), though members noted Amazon fees can "usually be haggled down" - Some members suggested trying to negotiate margin terms with Amazon

**Member feedback:** - Several reported having heard "quite a few examples" of people who moved from Seller to Vendor and regretted it - One member noted "not sure I've ever heard A" (positive experiences) - One member noted they've heard of people moving *from* Vendor back *to* Seller - The consensus leans cautious; most active respondents indicated they haven't made the switch (option C)

**Caveats:** - Territory matters—different regions have different considerations - The benefit of promotional access must be weighed against margin loss and loss of direct inventory control