Should drinks brands use Amazon FBA or manage their own warehouse fulfilment for Amazon orders?

The decision depends on your operational capacity to manage Amazon's admin requirements.

**Key considerations:** - **Amazon FBA** — involves significant administrative overhead for drinks deliveries; only recommended if you can automate vendor central integration with your existing fulfillment warehouse - **Self-managed warehouse fulfillment** — viable if you have the team capacity to handle Amazon's operational demands without adding major complexity

Members emphasised that the deciding factor is whether you can automate the connection between Amazon Vendor Central and your own warehouse systems. If automation is possible, self-fulfillment can work; if not, the admin burden becomes substantial and you should carefully evaluate whether FBA's convenience justifies the costs for your brand.