Should you price bottles lower with lower retailer margins/listing fees, or higher with higher margins/listing fees?

Members consensus is strongly in favour of **higher bottle price with higher retailer margins and listing fees**.

**Key reasons cited:** - **Pricing control** — higher prices give you more control over how your product is positioned and discounted in the market - **Higher GP%** — the higher margin protects your gross profit - **Downside protection** — if the product doesn't sell through as fast as forecast, you have more cushion to absorb slower movement without eroding profitability

This approach is particularly important for craft spirits where market positioning and perceived value matter.