What are the costs and recommended approaches for trademark registration in the US, UK, EU, and internationally?

US trademark registration typically costs **£1,500–2,000** for a simple mark; members recommend requesting a referral to a specialist trademark provider.

**UK and post-Brexit international options:** - **UK IPO (gov.uk/how-to-register-a-trade-mark)** — approximately £170 per application, covers UK only - **EU trademark renewal** — approximately £1,600 plus professional fees (note: no longer covered by UK registration post-Brexit) - **WIPO (World Intellectual Property Organization)** — recommended for worldwide protection as it allows adding territories incrementally as needed. Members have successfully applied via WIPO and found it valuable for longer-term international expansion. One member noted that a colleague (Joe Beeble) led a WIPO application for their brand within the last 12 months and was willing to share experience.

**Key takeaway:** Members suggest starting with WIPO if planning international expansion, as it offers flexibility to add territories over time at a lower incremental cost than handling each region separately. For EU coverage specifically post-Brexit, expect the £1,600+ figure as a separate line item from UK protection.