What are the realistic revenue prospects for participating in industry pub and trade events?

Revenue from pub and trade events is inconsistent and depends heavily on event selection and format. Members report a **feast or famine** pattern when simply selling bottles, making it difficult to turn a profit unless you commit significant budget to running a full bar operation. **Tom Kerridge Pub in the Park** (specifically the Marlow location) was highlighted as one of the few events worth considering, though even then cash flow can be unpredictable. Events like **Brew LDN** are attended primarily for brand visibility and networking rather than direct revenue generation—members use them as opportunities to connect with other industry founders and host post-event social gatherings rather than rely on bar sales. The value appears to be more in relationship-building and brand presence than immediate financial return.