What are the rules for serving and selling gin at Junipalooza, and what should exhibitors expect?

Junipalooza allows exhibitors to serve gin neat and as G&Ts, plus bottle sales on stand and in their retail store. However, **no cocktails** are permitted. Sampling is tightly controlled — exhibitors are limited to pouring **no more than a couple of millilitres per person**. The event typically hosts over 200 expressions, and most visitors want to try as many as possible, so sampling portions are kept minimal to manage stock. Members note that **Junipalooza is primarily a marketing opportunity rather than a profit-driving event**, so exhibitors should manage expectations around direct sales revenue. Bottle sales on the day and in-store placement are the main commercial benefits.