What are typical rates for freelance social media management including content creation, design, and influencer outreach?

Members are paying **£1,200 per month** for Instagram and Facebook management that includes a photoshoot, design work, and 3 posts per week across a 3-month retainer. This is presented as good value when it encompasses professional asset creation.

For in-house or freelance arrangements handling 3–4 posts per week plus a newsletter and influencer outreach, members are exploring shared-cost models rather than traditional agency pricing. Several members indicated they found full-service agencies "fantastic but very expensive" and are considering dedicated freelancers or shared arrangements at fairer rates.

Members recommend: - **£1,200/month retainer** — covers 3 posts/week, influencer outreach, and photoshoot/design work (verified current market rate) - **In-house or part-time freelance models** — more cost-effective than full agencies once you reach a certain scale; consider shared access to a dedicated person if spare capacity exists - **Ex-industry freelancers** — members noted that experienced people transitioning out of corporate drinks roles (including those returning from abroad) are available and worth exploring through personal introductions

When budgeting, clarify whether asset creation (photoshoots, design management) is bundled in or charged separately, as this significantly affects total cost.