What do drinks brands need to know about Extended Producer Responsibility (EPR) packaging regulations and compliance in the UK?

EPR legislation is now a mandatory consideration for drinks brands, with significant cost and compliance implications. Here's what members recommend:

**Compliance & Administration:** - **Ecosurety** — members use them to handle packaging waste submissions and PRNs (Packaging Recovery Notes). They provide guidance on the regulatory landscape and cost implications. - Monitor packaging regulations and revenue/weight thresholds carefully if your company is fast-growing; non-compliance in even a single year can result in criminal charges, so this is not optional. - Recycled glass content and other material considerations now factor into costs, which can incentivise more sustainable packaging choices.

**Key Actions:** - Review the government guidance at gov.uk/guidance/extended-producer-responsibility-for-packaging-who-is-affected-and-what-to-do to understand if and when your brand is affected. - Factor EPR costs into your cost base and financial projections early—these are real, incremental expenses that will grow over time. - Work with a compliance partner (like Ecosurety) rather than handling submissions in-house if you lack expertise.

**Caveat:** The regulatory landscape is evolving, so staying informed and planning ahead is critical to avoid penalties and unexpected costs.