What fees or licensing costs should we expect when using media publication quotes, logos, and links in our advertising?

Media publications may charge licensing fees for using their quotes, logos, and links in advertising — even retrospectively. **Forbes** charged one member approximately $1,400 USD for backdated use, with a $900 fee to remove the logo. The fee structure varies by geography and publication.

**Key findings from members:**

- **US publications** typically charge per-publication licensing fees when logos and quotes appear in ads or on-site. - **UK publications** often operate on an annual licensing agreement; one member reported paying around £1,500 per year for a long list of publications. - **Logo usage** is sometimes exempt from fees, though members advise verifying this directly with each publication. - **Quotes and link-sharing** were flagged as potentially subject to fees in the US market, which some members felt was excessive but acknowledged as fair if spending heavily on ads using those logos everywhere.

**Member advice:** - Check with each publication's licensing/permissions team before launching campaigns featuring their logos or quotes. - Be aware that fees can be backdated if you've already used logos without a license. - Removing unlicensed content may still incur penalties (one member noted $900 to remove). - US-based publications appear stricter on licensing than UK equivalents.