What is the actual ROI and cost-benefit of exhibiting at UK food and beverage festivals like Foodies Festivals or Big Feastival?

Festival ROI is highly dependent on your sales model and the festival format. Members' experience suggests:

- **Foodies Festivals** — On-site consumption-focused events where bottle sales performed poorly for one member; better suited if your goal is sampling and brand awareness rather than direct retail sales - **Big Feastival** — Consider shared booth spaces with other brands to split costs and improve economics; members recommend getting direct feedback from previous participants before committing - **Key consideration:** Festival suitability hinges on whether you're optimising for on-site consumption (drinks sampling, events) or retail bottle sales. Members report that festivals designed primarily for consumption-on-site may not deliver strong ROI if your business model relies on direct product sales.