What QR code tools should we use for packaging, and what pitfalls should we avoid?

When selecting a QR code solution for packaging, avoid reliance on third-party forwarding services—if the company goes out of business, your links die. Instead, use established platforms that don't depend on redirect services:

- **Adobe** — provides free QR codes with no time limits and no forwarding dependency - **Shopify** — offers free QR code generation without time-based expiration - **Google Analytics** — can function as a forwarding service, allowing you to change where a QR code points after generation and measure click-through data - **Canva** — members noted QR code functionality is available

**Key caveat:** Many free QR code services expire codes after a period unless you pay for an upgrade (£5–£60 per month pricing reported). This is critical for packaging with a long shelf life. Always verify the terms before committing—check whether codes are permanent or time-limited, especially if printing them on stock you plan to distribute over months or years.