What should a sales one-pager for a spirits brand include?

Members recommend looking at examples from established brands to understand the standard format and content structure.

- **Ritual and Wildertons** — both have one-pagers available on their websites and are cited as good reference examples for what to include - **Brand assets pages** — Check out Ritual's brand assets page (https://www.ritualzeroproof.com/pages/brand-assets) for a professionally executed example - **Barcodes** — US brands tend to include more barcodes on their sales one-pagers, suggesting this is a useful addition depending on your distribution targets - **Trade shows as research** — Vine Expo and BCB Berlin are good venues to see competitor one-pagers in action and observe what works in the market; Vine Expo runs early in the year and has a spirits focus

No detailed specifications about exact sections or layout emerged from the community discussion, so reviewing live examples from Ritual and Wildertons directly is the practical next step.