What stand size should a small drinks brand choose for Imbibe trade show to balance cost and functionality?
Members overwhelmingly advised that Imbibe may not be worth the investment for small portfolios, with 9 votes against attending versus 4 supporting a **2m x 3m stand**.
For those proceeding: - **1.5m x 2m** — fits two staff comfortably and works for a handful of brands, but space becomes tight if covering multiple brands or expecting busy periods. One member reported being 2–3 people deep during the show and found discussing multiple brands difficult in this footprint. - **2m x 3m** — the most popular option among those willing to exhibit (4 votes). Provides more flexibility for multiple brands and staff rotation. - **3m x 3m** — received no votes; likely considered too large/expensive for small portfolios.
**Key caveat:** The dominant finding is that Imbibe may not deliver ROI for early-stage or small-portfolio brands. Members suggested evaluating whether the show's audience justifies the stand cost, setup, and staff time before committing.
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