What were members' experiences and outcomes from participating in Pub in the Park as a brand activation?

Members reported mixed experiences with Pub in the Park activations. A small number of members participated across multiple formats and locations:

- **Marlow location** — participated and shared feedback - **Full season participation** — one member ran the programme across multiple events - **Dual-channel approach (retail + on-trade)** — one member used both a Village retail presence and operated via a Citroën Hvan for on-trade activation, suggesting flexibility in how to structure participation

Overall assessment was cautious rather than enthusiastic. Members described conducting careful due diligence and gathering feedback from peers in the group before deciding whether to commit. While some felt it wasn't the right fit for their business strategy, there was willingness to participate in local events closer to home if the opportunity arose. The vague enthusiasm ("interesting", conditional participation) and lack of detailed ROI data shared suggests results were moderate rather than transformative.