What wholesale margins and turnover rates do major UK retailers like Waitrose expect on premium vodka products?

Based on member experience, retail margins on premium vodka at chains like Waitrose have historically been in the **25–30% range**, though one member cautioned that this may have shifted in recent years.

On turnover expectations, members reported that **speciality spirits across portfolio typically moved 0.5–1 unit per store per week**, depending on whether the product was a new launch, an established line, or the broader category performance. This baseline was cited as being a couple of years old, so current expectations may differ.

Members noted that **return-on-space (ROS) per store** is also a relevant metric for retailer negotiations, though specific figures were not detailed in the discussion.

**Caveats:** The margin and turnover figures shared are not current (at least 2 years old at time of discussion), and actual terms will vary by retailer, product positioning, and launch status. Direct conversation with your retail contact is essential to confirm current expectations.