When sponsoring events with product stock, how do you ensure you receive quality content, photography and social media coverage in return?

Event sponsorships often result in minimal content delivery despite organisers' promises. Members recommend setting clear, measurable deliverables *before* sending stock, and verifying the event's capacity to deliver.

**Pre-event agreements:** - Draft a formal sponsorship agreement (members suggest using ChatGPT to create a template) outlining specific content commitments - Request branding on all pre-event communications and verify this *before* sending stock - Confirm they will tag you in all social posts on the evening of the event

**Specific content deliverables to request:** - A product-focused Instagram Reel (not generic story posts) created to your content brief and hitting your comms pillars, co-posted from their largest account post-event - A committed number of collaborative social media posts if they have a good following (competitions work well to generate new followers) - Post-event email campaign to all attendees with an intro offer for online orders

**Reality check:** - Several members noted that random story posts with your product are "meaningless" and rarely worth the stock investment - One founder advised it's "almost never worth it unless you can send someone there to create for you, or there is someone specific going who you want a chance of getting a photo holding your product" - Members receive dozens of sponsorship requests weekly and seldom accept them - The safest approach: only sponsor if you can send your own team to create content, or have a specific strategic reason beyond content generation