Where can members access market research data on spirits category growth and sales trends?

Members have identified several routes to obtain spirits market data:

- **DBT** — trade advisers provide reports free of charge; the collective has a named contact (Michael Jolley) who has access to a load of useful information and has been willing to make introductions within the group - **IWSR reports** — members reference these regularly for category-specific data (gin, brandy, etc.); available by request and members have shared access - **IRI grocery spirits data** — UK supermarket-level data by retailer; members have sought this out for 2023 total market analysis, though acquiring it requires identifying the right contact - **Nielsen IQ** — holds equivalent data to IRI; members suggest playing Nielsen against other providers to negotiate price down - **Local library access** — one member reported successfully accessing Nielsen reports free of charge through their local library as an alternative route

**How to access:** The most reliable path appears to be leveraging connections within the Kindred Collective—members have been willing to make introductions to their trade adviser contacts. For IWSR and IRI data specifically, asking within the group has yielded results when someone has a direct subscription or relationship.

**Caveat:** IRI grocery data in particular can be difficult to source independently; it appears members sometimes rely on peer sharing or institutional access rather than direct purchase.