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Sales, Marketing & PRBased on 4 community discussions

Which organizations and influencers in the alcohol-free and recovery advocacy space are worth partnering with?

Members work with several established organizations and influencers in the no/low alcohol space. **Club Soda** — a recognized advocacy organization in the alcohol-free space; members can request an introduction to Laura. **Alcohol Change UK (ACUK)** — the charity behind the Dry January campaign and a major player in alcohol awareness; they hold the trademark to "Dry January" and actively enforce it, so avoid using that term in marketing without permission. Members note they are strict about trademark protection. Several members report knowing micro-influencers active in the alcohol-free space and are willing to make introductions. When partnering, be aware that established campaigns like Dry January are trademark-protected and the organizations behind them take enforcement seriously — using their branded terms in advertising without permission can result in cease-and-desist communications.

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