Which sampling agencies provide good service and engagement for supermarket product sampling?

Members recommend focusing on agencies that allow you to influence execution quality and staff selection. **Hel's Angels** (now trading as **We Are Hels**, https://www.wearehels.com/) is noted as good value and affordable, with the key advantage that you can conduct staff trainings and choose which samplers you want to use for each activation—giving you control over engagement and energy levels. An alternative contact is **Tag Promo** (Fiona: fiona@tagprom.com). For spirits/premium products specifically, members suggest using **LIXIR** as a sampling partner (contact: Matt).