Ask the Collective
The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.
How should freight and logistics costs be charged to UK wholesalers—built into the price or as a separate line item?
Members build logistics costs into their overall price structure rather than treating them as wholly separate. The typical approach is: - **Integrated pricing**: Incorporate transport and logistics into your price trees so wholesalers see a single, clean unit price. - **MOQ threshold**: Charge shipping as an additional line item only for orders below your minimum order quantity (MOQ). Once a wholesaler hits the MOQ, logistics is absorbed into the negotiated price. This approach simplifies invoicing for regular, larger orders while protecting margin on smaller or trial orders.
What fulfilment and logistics providers do members recommend for D2C and wholesale shipping?
Members have moved away from providers who mishandle packaging and labels. **Globe-Drop** is currently recommended as a reliable alternative—a logistics and fulfilment company managing both D2C and urgent wholesale shipments from their London facility, with additional hubs in Amsterdam, Dubai, and New York. They're praised for moving fast, offering fully bespoke customer experience (including personalised messaging and packaging as per client requests), and competitive rates. Members can request introductions through the community if interested. Caveat: **WAF** was flagged as problematic for scuffing labels and not respecting provided packaging specifications—members actively moving away from them.