Ask the Collective

Is a simple age verification tick box legally sufficient for e-commerce alcohol sales, or do stricter measures need to be in place?

A tick-box age verification system is **not legally sufficient** on its own, despite being industry standard practice. Members confirmed they have received notices that tick-box-only systems no longer meet compliance requirements. The consensus is that while tick boxes are widely used, they do not satisfy strict legal standards for age verification in e-commerce alcohol sales. Members should review their current systems and be prepared to implement stronger verification measures if contacted by compliance bodies or regulators. Be cautious of unsolicited emails claiming to offer "solutions"—verify requirements directly with regulatory guidance rather than assuming a vendor's claims are accurate.