Ask the Collective

How should early-stage FMCG alcohol brands approach finding angel investors?

For seed-stage FMCG alcohol brands, a direct LinkedIn search strategy is most effective. Start by searching for "Angel Investor" combined with "Alcohol" or "FMCG" on LinkedIn to identify potential investors. Members report this yields suitable candidates and recommend prioritizing those you already have mutual connections with, as those warm introductions tend to be most effective. The key is then systematically reviewing the results and evaluating which investors align best with your brand's vision and needs.