Ask the Collective

What are the key practices for exhibiting successfully at BBC Good Food Show, including sampling volumes and merchandise strategy?

Members report that BBC Good Food Show exhibitions can pay for themselves if executed well, with sampling being the critical driver of foot traffic and sales. **Sampling volumes:** - Bring **at least 3,000 sample cups** for a standard 3×2m stand. This volume is considered necessary to sustain traffic across the show duration. **Merchandise:** - **Gift boxes** are recommended as a strong sell-through item at the show. Members emphasise that the sampling investment is substantial but justified by the conversion opportunity—the key is ensuring you have sufficient product to meet demand rather than running out mid-show.