Ask the Collective

What's the best approach to exhibiting at Berlin Beer & Beverage Convention (BCB Berlin)?

Members who have exhibited at BCB Berlin emphasise that success depends heavily on your budget and goals. The main halls are dominated by large brands requiring significant spend to stand out, but quieter halls can still generate decent leads at a lower cost. **Stand placement and strategy:** - **Main halls** — populated by major brands; requires substantial investment to gain visibility - **Quieter halls** — members report generating decent leads whilst keeping stand costs lower - **Co-exhibiting with distributors** — one member successfully piggybacked on their German distributor's stand, which worked well for both parties and is worth exploring if you have local partners **Key takeaway:** Choose your hall based on budget and visibility tolerance rather than assuming a premium hall is necessary. A smaller, quieter hall can still deliver leads without the expense of competing in high-traffic areas.