Ask the Collective

Which UK wholesalers and distributors own their own branded spirit products?

Multiple major UK distributors have vertically integrated by acquiring or owning their own spirit brands. Members identified the following: - **LWC** — owns Old J - **Proof** — owns Caz and Cut Rum - **C&C** — owns MCW and several other brands - **GHF** — owns Coates and Sealy - **Paragon** — part-owned by Maison Villevert, which has its own branded products - **Ten Locks** — owns Pod Vodka Members confirmed that vertical integration into owned brands is a common strategy among major distributors, though when asked whether this is an accelerating trend, the response was non-committal ("You'll have to ask them!"), suggesting the trend's pace may require direct inquiry with distributors themselves.