Ask the Collective

Should we use 6-bottle or 12-bottle cases for packaging?

The choice between 6-bottle and 12-bottle cases depends primarily on your target market and logistics costs. **6-bottle cases** are the more popular standard in the UK market and what most customers expect. **12-bottle cases** are used by some members, particularly those selling into the US market. The key financial consideration: if your logistics provider charges by the case and doesn't reduce costs proportionally for 6-bottle cases, a 12-bottle format may be more economical. However, if they charge roughly half for a 6-bottle case, the 6-bottle format is usually preferable. Most UK-focused businesses are standardising on 6s for 700ml bottles, though some operations run both formats depending on market.