Ask the Collective

What are the typical sales volume ratios between Amazon and traditional/speciality wholesale channels?

Amazon consistently outperforms speciality and traditional wholesale (TWE) channels by a significant margin. Members report Amazon generating approximately **4–5 times the sales volume** of combined speciality and traditional wholesale distribution. This pattern appears consistent across multiple businesses in the community. Key observations: - **Amazon vs. Speciality/Traditional Wholesale**: Multiple members confirm a 4:1 to 5:1 ratio of Amazon sales to speciality and traditional wholesale combined - **Commission structures on speciality platforms** (e.g., NOTHS) typically run **25% standard commission**, with promotional campaigns pushing this to **35%** — which members noted can become loss-making despite generating attractive volumes - Members report that negotiating commissions on smaller volumes has limited success