Ask the Collective

What are practical, cost-effective ways to test packaging designs with consumers?

Members recommend a mix of direct survey tools and in-person testing facilities. **Attest** is highlighted as a good platform for demographic-focused packaging feedback. Running a survey to your own email community is proven effective — one member ran a 35-question survey to 20k subscribers and achieved a 1500-response rate, which they found "pretty good" and "very useful" for design validation. For more controlled, in-person testing in different consumer settings, **Cardiff Met University has a studio** available for packaging testing; members can request an introduction via direct message to access this facility.