Ask the Collective
The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.
Where can I find a freelance copywriter who specializes in drinks brand content and product descriptions?
Members recommend several experienced freelance copywriters with drinks industry expertise: - **Clinton Cawood** (clinton.cawood@gmail.com) — recommended as a strong copywriter - **Alice Lascelles** — praised as pretty good, though contact details were harder to locate in the group - **Yael Weisberg** (elle.weisberg@gmail.com) — described as a drinks journalist who also does copywriting work - **ChatGPT/AI tools** — one member mentioned using AI with "seven changes" as a value-for-money approach; another mentioned ChatGPT version 4 Members note that if you're looking for drinks-specific expertise, the named freelancers (particularly Cawood, Lascelles, and Weisberg) bring both copywriting skill and familiarity with the drinks sector, which helps with authentic product descriptions.
Who would you recommend as a freelance social media manager with experience handling multiple drinks brands?
Finding a great freelance social media manager who can handle multiple brands without excessive cost is challenging. Members shared mixed experiences and one concrete recommendation. **Hebe Richardson** (Instagram: @drinkswithhebe) — has worked with multiple brands simultaneously. One member noted mixed results across three brands they used her for, but acknowledged she "does the job we need right now" as a interim solution before bringing it in-house. Members agree she's reasonably priced compared to other options in the market. **Lula** — mentioned as an "amazing recco" that doesn't cost the earth; members requested details be shared directly. Members' general takeaway: the freelance social media market lacks standout practitioners, most demand high fees, and many brands treat freelancers as a temporary solution before moving to in-house management. If budget allows, getting specific personal recommendations (like Lula) rather than booking generically tends to yield better results.