Ask the Collective

What are typical MOQ (Minimum Order Quantity) requirements for direct distribution to major UK depots like LWC?

Based on member experience, direct depot MOQs are relatively modest and typically non-negotiable: - **LWC (Lay & Wheeler)** — standard MOQ is 10 cases direct to depot. Members report that attempting to negotiate this upward is difficult and unsuccessful. - **Master of Malt** — requires negotiation directly with the supplier; they typically expect 27–30% margin on trade pricing. Members note that while these minimums are achievable for most brands, trying to push for lower thresholds is unlikely to succeed. The depot model works best if you can meet their baseline requirements consistently.