Ask the Collective

Is it worth paying for marketing partnerships and inclusion in materials with major retail platforms like Matthew Clark?

Members' consensus is clear: **skip paid retail media partnerships and reinvest elsewhere**. Multiple members advised against it, with the reasoning that budget is better spent on direct relationship-building. - **Matthew Clark marketing rate cards** — Not recommended. Members consistently advised declining paid placement and marketing material inclusion. - **Build relationships with account managers instead** — The preferred approach. Members suggested direct investment in managing and nurturing your contacts within the distributor rather than paying for promotional placements. **Caveat:** One member has specific experience and learnings from having done this before and is willing to share details directly (DM basis). If you're seriously considering it, ask them—but the general sentiment is that the ROI doesn't justify the cost.