Ask the Collective

What are the best sources and methods for researching flavor trends for product development?

Members recommend starting with flavor house trend reports, which are the industry standard source for this research. - **Flavor house reports** — All major flavor houses publish trend reports regularly, typically distributed via email and available on their websites. These are free resources that provide structured insight into emerging flavor directions. Members also shared anecdotal observations of specific flavor combinations gaining traction (e.g. cherry, rhubarb and cucumber together), though systematic trend data from flavor suppliers is the recommended starting point for product development decisions.