Ask the Collective

What are members' experiences with major UK trade shows and spirits festivals, and which events do they recommend?

Members have participated in a range of trade shows and festivals with mixed results. Here's what the community has experienced: **Taste of London** — Multiple members have exhibited here with non-alcoholic brands (Seedlip, Aecorn, Della Vite). Members recommend connecting directly with others who've attended for detailed feedback on ROI and footfall. **Gin and rum festivals** — Members report these are "great" and worth doing repeatedly. Expect strong footfall: one member noted they "get hit hard" and typically take around £1,500 in a day. Stock plenty of samples. **BBC Gardeners' World Shows** — One member reported "good footfall and slightly different/new audience but arguably not worth the cost" for their brand. Results appear product-dependent. **VinExpo** — Described as "very good" and "the first big show of the year" with a spirits focus. Exhibiting members have stands available and offer open networking to other Kindred members. **Gulfoods (Dubai)** — At least one member has attended and can make introductions to their exhibition team. **BCB Berlin** — Recommended by members who have exhibited there multiple times. **Important caveat:** Members explored the idea of a collective Kindred trade show to reduce individual booth costs, but decided against it after learning the logistics and costs involved. The consensus is that professional event organisers (with years of experience) handle these for good reason, and booth fees reflect genuine operational costs, not exploitation.