Ask the Collective

Is the Casual Dining Show worth exhibiting at, and what quality of leads should we expect?

The Casual Dining Show is inconsistent year-to-year and best approached as a lottery. **2019 was a strong year**, but **2021 was poor**, with one member reporting they secured only a single qualified lead (Hall and Woodhouse) from the entire show, despite significant effort. Most other leads generated did not convert. Members recommend treating it cautiously and not relying on it as a primary lead-generation channel unless you have evidence from recent years that the show demographics align with your target buyers.