Ask the Collective

What are the main distribution channels and partners that Mitchells & Butlers use to stock drinks products?

Mitchells & Butlers primarily use two routes to market: - **Tradeteam** — the main direct RTM channel. If M&B want to list you, they will typically set you up with Tradeteam directly as part of the process. - **Bibendum** — historically supplied M&B before Tradeteam became standard, though this may be less current. Worth exploring if direct routes aren't available. Members note that M&B sometimes proactively reach out to brands asking what RTMs they use, which can be a positive sign of interest. However, be prepared for slow response times and limited visibility into orders—one member joked the channel can feel like "shouting into the void." Getting listed is valuable but requires patience and clear communication through the established channels.